Mm! Yeah, think ‘consistent brand expressions x niche audiences over time’ (CBE x NA / T for SaaS? haha) the more authentic way to connect too vs mass which inevitably smooths over authentic nuance (integrity) for both brand n audience. It’s the “over Time” part that’s so hard, especially with all the humans that come with it, what makes consistency so hard. 🙏
Thank you for the Vans coverage. I was at a comic convention two weeks ago and Vans was by far the dominant shoe among show-goers!
Mm! Yeah, think ‘consistent brand expressions x niche audiences over time’ (CBE x NA / T for SaaS? haha) the more authentic way to connect too vs mass which inevitably smooths over authentic nuance (integrity) for both brand n audience. It’s the “over Time” part that’s so hard, especially with all the humans that come with it, what makes consistency so hard. 🙏