Welcome back! I think Puma’s “After hours athlete” campaign would do wonders in 2025. Not a fan of repurposed campaigns in this era of IP and nostalgia but maybe this is what it needs.
I'm 36, from Sydney, living in Europe for 12 years. I really resonated with your take on early 2010s lockdown Sydney and the foodie scene that filled the vacuum left by nightlife. I never thought of it that way but it makes so much sense.
I also relate to the feeling of coming back to Sydney in the 2020s to find old icons dead and ghosts of indie culture past. RIP.
1) welcome back 2) this post is so rich and inspiring that I don’t even know what to say/comment on, so I’ll just say “thank you” 3) that Beaverton 👀💀😆
Ooooweee you were missed. Now can we please talk about those boat shoe Timbs? (gonna let them rest next to the NB sneaker loafer...in a fiery grave) ;)
at some point would be curious for your general observations on the world of tradcon vs internet content at this point, circa mid-2025, looking forwards. please and thanks
Welcome back! I think Puma’s “After hours athlete” campaign would do wonders in 2025. Not a fan of repurposed campaigns in this era of IP and nostalgia but maybe this is what it needs.
I'm 36, from Sydney, living in Europe for 12 years. I really resonated with your take on early 2010s lockdown Sydney and the foodie scene that filled the vacuum left by nightlife. I never thought of it that way but it makes so much sense.
I also relate to the feeling of coming back to Sydney in the 2020s to find old icons dead and ghosts of indie culture past. RIP.
I was waiting for this 💞
1) welcome back 2) this post is so rich and inspiring that I don’t even know what to say/comment on, so I’ll just say “thank you” 3) that Beaverton 👀💀😆
LFG
Ooooweee you were missed. Now can we please talk about those boat shoe Timbs? (gonna let them rest next to the NB sneaker loafer...in a fiery grave) ;)
what if i told u they were on my feet right now!!!!
my brain is sparkling! thank you for this and welcome back <3
Good to see you!
This gave me the energy I needed on a Monday AM. Welcome BACK!
glad to have this back :)
at some point would be curious for your general observations on the world of tradcon vs internet content at this point, circa mid-2025, looking forwards. please and thanks